When it comes to building great brands, I always start with this simple observation: Advertising is telling people what you do. Marketing is showing people what you do. Branding is how other people feel about what you do. In other words, you can use advertising and marketing to convey what…

In Part 1, I did an overview of the basic numbers you need to understand and monitor to (1) get your business to maturity; and (2) manage your business on a day to day basis. …

To run a successful, sustainable and resilient business, it’s not enough to have a strong mission, vision and values statement (although that’s a good start), you also have to have an underlying business model that (1) makes financial sense; and (2) provides you with the data you need, to make…

Several years ago, I researched what made for successful salespeople in my industry. The goal was to spotlight correlative traits and skills in potential new hires. Some of my findings were unsurprising. Successful salespeople had a tendency for self-motivation, discipline, and perseverance. …

I’ve been thinking a lot about habits over the past few months. This is probably because we’ve all had to change so many of them and then create new ones to adapt to life with COVID19. But also, habits make life easier during times of upheaval. Why? …

Despite being very into the chemistry behind batteries these days, I’ll skip the nerdy stuff and get to the big lessons and takeaways that are applicable for all businesses from yesterday’s Tesla #BatteryDay2020 event. Virtual events can be creative and on brand. Tesla shareholders, selected randomly through a lottery system…

I first wrote about the importance of a Business Continuity plan in the wake of Hurricanes Irma and Maria, but as we encounter new challenges like COVID-19, we need to constantly monitor and update. While we can’t plan for every disaster, we also can’t expect to experience the same disasters…

After a year of reading economics books, it’s clear to me that current methods used to measure the economy are sorely lacking. COVID19, as it does with all weaknesses in any system, has further exacerbated the disconnect between GDP and large portions of our population. The stock market measures gains…

Your company’s culture is not what you write down on your website or even in your Mission, Vision & Values statements. It’s how you put those words into action. Stakeholders (employees, clients, partners) tune out what is said, especially if it’s corporate speak. Instead, they take away how your leadership…